E35: Parallels between screen writing and brief writing
Airs September 8, 2021 A great, inspiring creative brief is by definition a great, inspiring story. And every story requires the writer to follow specific rules. In today’s episode, Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) share insights from Glenn Gers (https://www.youtube.com/watch?v=uL0atQFZzL8) about writing for the movies. The parallels are remarkable, and serve as a […]
E34: Chaz’s 100 Things A Planner Should Know, part 2
Airs September 1, 2021 Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) return to Chaz Wigley’s wisdom-filled blog post to examine and share more of his thinking about advertising, strategy, and brands. We only scratched the surface. Henry referenced a speech by Jeanie Caggiano, EVP/Executive Creative Director/Leo Burnett, worth reading: https://www.linkedin.com/pulse/we-need-more-diversity-our-jeanie-caggiano/. Creative Review: New TV from […]
E33: Special guest David Moore: copywriter, creative director, former ad agency president.
Airs August 25, 2021 Our first guest from the world of creative: David Moore, copywriter, creative director and former ad agency president. David joins us on The Brief Bros. to discuss his fascination with ad agencies who advertise themselves, examples of which he posts on LinkedIn and which we share in this episode. Henry Gomez […]
E32: What is an advertising “idea”?
Airs August 18, 2021 A quick perusal of LinkedIn reveals pundits aplenty bemoaning the state of advertising today. Chief among the complaints is, Where are the great ideas? These pundits bring back brands from yesteryear as examples of great work unmatched by today’s creative agencies. Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) grapple with this […]
E31: Questions from our viewers
Airs August 11, 2021 Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) take questions from their loyal viewers, all 12 of them. From basic to nuanced, the questions give the The Brief Bros. the opportunity to share their thoughts about solving everyday headaches we all face. Creative review: Two new :30s by Allstate. Agency: Droga5
E30: Planning for failure.
Airs August 4, 2021 What does it say about a brand’s marketing team when they plan for multiple rounds of creative review? When they plan to be disappointed in the first, second or third rounds? In today’s episode, Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) ponder this frustrating situation and discuss its causes, implications and […]
E29: BBH Asia’s Chaz Wigley’s 100 things a planner should know
Airs July 28, 2021 If you work in Adland—planner, creative, account, newbie or veteran—BBH Asia’s Chaz Wigley’s “Chaz’s 100 things a planner should know” is as good a primer as you can find for free. Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) dip their toes in the deep waters of Chaz’s brain and comment on […]
E28: Do we still need the creative brief?
Airs July 21, 2021 Six months into our video podcast, The Brief Bros., Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) ask: What have we learned? Do we still need a creative brief? Reviewing comments from our guests and our own lively conversations since January, we have some thoughts that may surprise you. Our Creative Review […]
E27: Paul Feldwick challenges the ad industry to think differently.
Airs July 14, 2021 Paul Feldwick (paulfeldwick.com) rose to Head of Planning at famed London ad agency BMP, where he worked for over 30 years. Since leaving the agency, he writes and lectures on the advertising business, and is the author of two books, “The Anatomy of Humbug: How To Think Differently About Advertising,” and […]
E26: The sorry state of advertising training
Airs July 7, 2021 Ad agencies used to be the sacred halls of training for copywriters, art directors, account people and planners. That was then. Today, the duties have fallen to undergraduate and graduate schools. Agencies have abandoned their once vaulted place as inculcators of advertising wisdom. In today’s episode of The Brief Bros., Henry […]
