E102: A conversation with Bob Harrison, creative director at Luckie & Company.
Airs January 25, 2023 Bob Harrison is an old friend and colleague from my Minneapolis days. He worked for me as a copywriter when I ran the British Airways NA loyalty programs advertising business. Today, he’s a respected and award-winning creative director/writer at Luckie & Company in Birmingham, AL. And I could not be more […]
E101: A conversation with Mara Rada, chief strategist at Feral Corp.
Airs January 18, 2023 On our way from episode 100, we plunge ahead into our next 100 episodes! Today we bring you a fascinating conversation with Mara Rada, chief strategist at Feral Inc. In a short phrase, Mara and her team launch brands from scratch. Most of us in Adland work on existing brands. Mara […]
E100: Our 100th episode! Woo-hoo!
Airs January 11, 2023 We can hardly believe it, but Henry and I have reached 100 episodes of The Brief Bros. Almost two years of weekly jawing about creative briefs and chatting up guests. Plus the occasional creative review. Today, Henry and I share our thoughts about what we’ve accomplished in the past couple years […]
E99: What to think about before you write a brief.
Airs January 4, 2023 What should newbie and veteran brief writers alike consider before they put fingers to keyboard or pen to paper? I put this question to Henry and he gave us some valuable thought-starters. A creative brief is a thinking document, not a mindless form to fill out. Join us on this episode […]
E98: Final Creative Review for 2022
Airs December 28, 2022 Henry and I review two new spots for our final Creative Review of 2022. The first spot is for the latest Covid booster by Pfizer Biontech by Fierce Pharma Marketing. Spot number two is by Luck Generals, whose work we’ve reviewed before. This one is a new Christmas spot for Amazon. […]
E97: A conversation with Matt Ryan, senior strategist at Popcorn
Airs December 21, 2022 Matt Ryan’s official title is Sr. Director of Communication Plans, which is a fancy way of describing his role as the top strategist for Universal Resort Orlando’s in-house ad agency, Popcorn. Henry and I had a chance to talk in depth with Matt about the laudable process Popcorn developed to foster […]
E96: Another conversation with Cameron Day, author of Spittin’ Chiclets.
Airs December 14, 2022 He’s back! Our friend Cameron Day, author of The Advertising Survival Guide—Stage One: Launch and Ascent: Chew With Your Mind Open, and our guest about 10 months ago, returns for another wide-ranging and fun conversation. This time, Henry Gomez and I welcome Cam back to talk about his new book, The […]
E95: A conversation with Leticia Rita, co-founder, HolaBrief.com
Airs December 7, 2022 Henry Gomez and I welcome Leticia Rita, co-founder of an online creative brief platform called HolaBrief.com. It’s a free customizable briefing template designed for small to medium-sized agencies, design firms and start-ups. Leticia, a former creative, comes to us from Spain. She felt a similar pang of frustration as I did […]
E94: Creative Review—Northern Tool + Equipment
Airs November 30, 2022 Henry Gomez and I bring you another Creative Review this week. Our aim with these Reviews is to focus on real products. Northern Tool + Equipment fits the bill perfectly. NT+E is one of the nation’s leading retailers of high-quality tools and equipment for professionals and DIYers. Today we discuss and […]
E93: A conversation with Paul MacFarlane.
Airs November 23, 2022 Henry Gomez and I welcome one of our more devoted viewers and fans, Paul MacFarlane. He’s also a fellow traveler committed to writing and advocating for great creative briefs. His work as a creative director and brand strategist for his own company, The 1101 Experiment, demonstrates how he puts walks the […]
