E51: A conversation with Luke Sullivan
Airs January 26, 2022 The author of Hey Whipple, Squeeze This: The Classic Guide To Creating Great Advertising is now in its 6th edition. Its author, Luke Sullivan, joins Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) to talk about the industry, creative briefs, getting a start in advertising and more.
E50: A conversation with Dave Dye, art director, creative director, agency founder
Airs January 19, 2022 Joining us from London, advertising legend and all-around sage and gentleman, Dave Dye (https://davedye.com) shares his wisdom and experience on advertising, brands, the frustrations of the business, creative briefs, and more. Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) kick off Year Two of The Brief Bros.
E49: How to avoid the 11th hour veto of the creative brief.
Airs January 12, 2022 Anyone in the advertising business knows about this inevitable situation: Your brief has been handed off to your creative partner, and then the key stakeholder on the client side finds a reason to object to the brief. The project comes to a standstill. The brief must be reviewed or re-written. How […]
E48: How to use humor when writing a creative brief.
Airs January 5, 2022 Humor is a time-tested technique in advertising. But when do you use it in a creative brief? Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) share examples of humor in great briefs and talk about why it works and when it’s relevant. Creative Review: A look at the four-minute short by Chevrolet […]
E47: New Year’s Creative Brief Resolutions
Airs December 29, 2021 Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) share a few resolutions to help creative brief writers improve their skills in 2022. Shout-outs to our friends Paul Feldwick (http://paulfeldwick.com) and Matt Davies and Pieter-Paul von Weiler (https://www.betterbriefs.com). Creative Review: Henry and I return to the Heinz OOH work we presented two weeks […]
E46: Back to creative brief basics
Airs December 22, 2021 Inspired by our fellow creative brief aficionado Faris Yacob (https://geniussteals.co), Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) discuss two brief basics: designing the creative brief, and when it might make sense to ignore the brief template. Creative Review: We get nostalgic a couple days before Christmas and discuss two classic holiday […]
E45: Questions about the single-minded proposition.
Airs December 15, 2021 A Brief Bros. fan and student at London’s School of Communication Arts, Terry Eeles, sent us four challenging questions about the single-minded proposition. Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) plunged in where angels fear to tread. Creative Review: New OOH for a major brand. But we’re keeping the brand hidden […]
E44: Special guest Marc Lewis, dean of the School of Communication Arts, London
Airs December 8, 2021 Marc Lewis (https://schoolcommunicationarts.com/) is a teaching dynamo: passionate, experienced, committed. He leads an impressive staff of industry teachers in the most awarded and saluted school for advertising creatives on the planet. Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) welcome Marc to The Brief Bros. We talk advertising, creative, single-minded proposition, selling, […]
E43: What’s the first question on your creative brief?
Airs December 1, 2021 This week’s episode of the Brief Bros. returns to basics: What does your creative brief ask first? Why is this first question so important? Henry Gomez (http://henrylouisgomez.com) and Howard Ibach (https://howardibach.com) offer their ideas and rationale. Creative review: New TV spot from Fisher Price toys by Weiden + Kennedy.
THANKSGIVING SPECIAL — Bob Hoffman redux
Airs November 24, 2021 WE LOVED HIM, AND SO DID YOU. NOW HE’S BACK! Join us as we re-broadcast our episode with Bob Hoffman. He tells it like it is and pulls no punches. Bob Hoffman (https://www.bobhoffmanswebsite.com/), the Ad Contrarian blogger, former agency CEO, author of five books on advertising and a regular essayist on […]
