E61: A conversation with Tim Leake, Chief Marketing and Innovation Officer at RPA.
Airs April 6, 2022 For the last eight years, Tim Leake has been the Chief Marketing and Innovation Officer at Rubin Postaer and Associates in Santa Monica, CA. He’s brought some astute thinking to RPA. In this episode of The Brief Bros., Henry Gomez (http://henrylouisgomez.com) and I (https://howardibach.com) talk to Tim about the time pressures […]
E60: A conversation with author and copywriter Dan Nelken
Airs March 30, 2022 Dan Nelken’s new book, A Self-Help Guide For Copywriters: A Resource for Writing Headlines, is a must-read for junior and veteran ad writers alike. Art directors will benefit too. His story is fascinating, and in this episode of The Brief Bros., Henry Gomez (http://henrylouisgomez.com) and I (https://howardibach.com) quiz him about his […]
E59: Mick Jagger’s letter to Andy Warhol. It’s not a creative brief.
Airs March 23, 2022 It’s a famous letter between two iconic 20th century artists: Mick Jagger of the Rolling Stones and Andy Warhol. But is it, as some purport, an example of a great creative brief? The letter is an acknowledgement of an assignment. Mick hired Andy to design the album cover for the Stones’s […]
E58: A conversation with Kirstin Currie, Head of Marketing at Appliances Connection.
Airs March 16, 2022 Kirstin Currie (https://www.linkedin.com/in/kirstincurrie/) has had a long and productive career on the ad agency and client sides of the marketing world, including almost 15 years of marketing leadership for Best Buy in Minneapolis. I met her in 2003 when we worked together on the four loyalty programs for British Airways NA […]
E57: On the road with Faris Yakob, co-founder of Genius Steals.
Airs March 9, 2022 Faris Yakob is a writer, thinker, teacher and an internationally recognized advocate for the creative brief. He is also half of Genius Steals with his wife Rosie. Together, they are a nomadic creative and strategic consultancy who travel with world. In this episode of The Brief Bros., Henry Gomez (http://henrylouisgomez.com) and […]
E56: A conversation with Sean Duffy, CEO of Duffy Agency, Boston and Sweden
Airs March 2, 2022 Sean Duffy, a former copywriter, is an advertising agency founder and CEO. His Duffy Agency serves international brands and his new book, International Brand Strategy: A Guide to Achieving International Brand Growth, is a primer for any brand that hopes to break into foreign markets. In this episode of The Brief […]
E55: A conversation with Claire Hassid, rule-breaker extraordinaire.
Airs February 23, 2022 I met Claire Hassid four years ago when I was researching my book, “How To Write A Single-Minded Proposition.” Claire was perhaps my third interview. Her insights into the insights of the SMP gave my book its purpose and direction. In this episode of The Brief Bros., Henry Gomez (http://henrylouisgomez.com) and […]
E54: A conversation with George Tannenbaum, and a surprise announcement!
Airs February 16, 2022 Be sure to listen to our entire episode with George Tannenbaum, copywriter, strategic thinker, owner of GeorgeCo. LLC, a Delaware company. He gave us a scoop! Today at the age of…whatever…George is in a place he never expected, but, by his own admission, he never would leave. George joins Henry Gomez […]
E53: A conversation with Richard L. Gant, CEO and Chief Experiential Officer, RL Gant Group
Airs February 9, 2022 Educator, entrepreneur, agency owner, Richard L. Gant, CEO and Chief Experiential Officer of RL Gant Group, joins us today on The Brief Bros. Richard contributed valuable insights to Howard’s book “How To Write A Single-Minded Proposition.” He shares his thoughts on the proposition and the challenges of writing great briefs. Don’t […]
E52: A conversation with Cameron Day
Airs February 2, 2022 Cameron Day, son of the late Guy Day, of Chiat\Day acclaim, joins us today on The Brief Bros. He is the author of a fascinating and resonating guidebook for young creatives who aspire to a career in Adland. It’s called Chew With Your Mind Open: The Advertising Survival Guide. Cameron’s book […]
